Louis Vuitton Ups The Ante With Its Playing Card-Themed Cruise Lineup

Shown off by Léa Seydoux, the Maison’s “Game On” collection is a whimsical fashion fantasy
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Fashion is a game, and this Cruise season, it’s clear that Louis Vuitton holds all the aces. Fusing the iconography of the French house with the symbolism of the playing card deck, artistic director Nicolas Ghesquière dreams up a whimsical universe for the Maison’s Cruise 2021 collection, dubbed Game On, where “clubs bloom, spades pierce, diamonds sparkle and the almighty heart reigns”.

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Injecting a jolt of vivacity and vibrance into the iconic Louis Vuitton Monogram, Ghesquière reimagines the century-plus-old pattern with tiny hearts scattered between the emblematic quatrefoil flowers, rendered in poppy red and sky blue, respectively, against a starkly monochrome background. This eye-catching motif adorns signature accoutrements such as the Petite Malle, Neverfull tote, Vanity PM, three-in-one Kirigami Pochette and Zippy Wallet in coated canvas, as well as silk pyjama sets, jacquard knitwear, nylon bombers, two-piece swimsuits and more.  

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Raising the style stakes even further, the Game On collection also features a boldly graphic take on the four suits of a card deck, which get blown up, tinted in striking shades of red and yellow, and splashed over the Twist shoulder bag, Dauphine handbag, Keepall Bandoulière, Pochette Cosmetique and LV Archlight sneaker, in addition to an assortment of ready-to-wear pieces that includes mini and maxi dresses, wrap skirts, zip-up jackets, printed t-shirts and a statement jumpsuit.

Oh, and if that isn’t quite enough fun for your ’fits, Louis Vuitton has a few more cards up its sleeve — the heart-shaped Coeur crossbody (a first for the Maison), the oversized dice-like Square bag, and quirky game-themed jewellery and charms. Ready to get your game on?




Louis Vuitton's Game On collection is now available in stores and online. Head to to find out more.

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